Monday, December 1, 2008

Dog Food

A dog food company’s newest product wasn’t selling like expected so the president called in his management staff and asked, “How’s our advertising?” “It’s going great sir! We’re on track to win the industry’s top awards.” “All right,” he continued. “How about our product design?” “Great boss! Every marketing test we’ve ran has scored high.” “Ok, well, how’s our sales staff? Are they doing their job?” “Sir, you hired them and we all know you’re a great evaluator of talent. You know they’re the best!” “Well then, we’ve got great advertising, great packaging and a top-notch sales force, yet we’re coming in dead last in the dog food market. Does anyone have an idea what’s going on here?” Everyone looked at each other until finally one brave soul spoke up and said, “It’s those stupid dogs sir. They just won’t touch the stuff.”

Titus 2:7 encourages us, “In everything set an example by doing what is good.” What example do we give as we live? In other words, spiritually speaking, “Are people buying what we’re selling?”

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